We’re a small family run business making imaginative, children’s construction toys. All our products are designed by me, Jayne, mum to two young imaginative girls who are the chief product testers and inspiration behind all that we do.

Working out of our studio in Wales, our toys are all lovingly screen printed by hand with the utmost attention to detail.

Magical thinking is at the heart of what we do. It’s a gift bestowed to our children, enabling them to believe that they can reach out and capture the stars. It allows them to be rulers of their own imaginary world, where only magical things happen. It allows them to believe that anything is truly possible.

It’s our children that are going to be the thinkers, makers and inventors of the future - lets encourage them to never fear mistakes but to learn from them; to stretch their imagination to as far a place as possible and to fully believe in themselves but above all to have FUN.



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